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Checklist To Help You Build Your Coaching Business And Sell Video Courses Online

Checklist To Help You Build Your Coaching Business And Sell Video Courses Online

Are you ready for online coaching/teaching & sell video courses online?

Answer these questions in YES or NO:

  1. Can you spend 5-10 hours every week to learn new skills and create your content?
  2. Can you spend time making 2-4 small videos each week and 1-2  video courses each month?
  3. Can you spend time learning how to curate your courses and make them to help students?
  4. Are you willing to take feedback from your students, mentors on your work without hurting your ego or getting disappointed?
  5. Can you spend a minimum of ₹2500-₹3000 per month on advertisement when starting out?
  6. Can you learn how to make slides and teaching material?
  7. Can you learn software like OBS, video editing so you can make your own videos?
  8. Can you spend time to make your teaching setup? Ignore cost here?
  9. Can you invest little money and time to build your teaching setup?
  10. Can you spend time uploading videos and courses online on websites like udemy or your own website?
  11. Can you spend time learning to build and maintain your own website?
  12. Can you answer students’ queries and help them out?
  13. Are you willing to learn the basics of SEO, video editing, content marketing, facebook – google-youtube ads?

 

  • If you answered YES to more than 10 Q’s 
      • You’re motivated, congratulations!
      • You are most capable in making a large income source from online teaching and course sale
      • Then you should build your own website,platform
      • You can launch a business within 45-60 days
      • Self create courses without much external help
      • SkillYogi’s ‘Launch Your Online Teaching Business’ will help you learn all the skills to launch your business
  • If you answered YES to more than 6 Q’s 
      • You can start slowly
      • You can outsource the work of course creation, video editing, setup installation, website building 
      • You can launch your business within 3-6 months
      • Try to increase the number of YES’s
  • If you answered YES to less than 5 Q’s 
    • This is not for you
    • Better to continue what you’re doing
    • You can join once your YES is more than 6
    • Slowly learn skills online or from a mentor – ‘SkillYogi’s 4 Week to Successful Online Coaching Business Course’ will help

What’s your motivation to make video courses and build your online coaching business?

  1. Money
  2. Fame
  3. Reach and help more students
  4. Charity
  5. Increase source of income

If you answered YES to more than 4 Q’s

  • You have get on this URGENTLY, don’t waste time
  • Invest in learning, advertisement, marketing & sales
  • It will take time and effort to build this habit & business

If you answered YES to more than 2 Q’s

  • You will leave this after a while
  • Better to increase motivation & purpose

How valuable and useful is your offering to the students?

  • The more painful the problem the more you can charge
  • Don’t compete with free, i.e. something which is free online- don’t compete in that domain
  • Students pay to solve their problem
  • Students are lazy and need ‘personal guidance’, please use this for your leverage

How much can your students pay you?

  • Check the market (udemy and other websites) to find average rate
  • Provide at least 10% discount compared to others 
    • Your target is to get traction not to make money initially 
  • Indian audience have low paying capacity, <₹500 works well
  • Very difficult to sell if you’re pricing it high
  • Collect data and to retargeting as much as you can

What is the maximum number of students in your industry/market (use approx number, not random)

  • Number of CBSE students giving class 10 exams is more than 10,000,000
  • Number of engineering graduates is more than 10,000,000
  • Use google to find numbers or google keyword finder
  • Don’t guess numbers

How much you have to spend on marketing (as per your students paying capacity)

  • If zero then do content marketing
  • If you can spend money they spend on ads

Where are your students? How can you reach them easily?

  • Coming soon

Why build your own learning platform

  • 100% profit is yours
  • Complete control over how your platform looks
  • You have control over all data
  • More marketing required
  • Trust issues when starting out

Platforms to build your own website

  • Teachmore 
  • WordPress – cheap and better
  • Teachable 
  • Classplus 

Why sell on marketplaces?

  • No investment in building website
  • More competition
  • High traffic on marketplace
  • Helps you build your authority
  • Low profit margin

How to sell your courses and get students when you ₹2500-₹3000 budget for marketing & advertisement

  • Advertise on facebook first
  • Improve ROI and ROAS
  • Try different campaigns to generate leads and sales

How to sell your courses and get students when you ₹9,000-₹45,000 budget for marketing & advertisement

  • Start ads on youtube

Checklist To Help You Build Your Coaching Business And Sell Video Courses Online

How to sell your courses and get students when you ₹50,000 budget for marketing & advertisement

  • Consult or hire a digital marketer or agency

How to sell your courses and get students when you dont have any budget for marketing & advertisement

  • Coming soon
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