Selling an online course can be hard, especially if you don’t have anyone to sell it to. But there are a few things you can do to get the word out about your course and make it more likely that people will buy it. In this blog post, we’ll talk about some ways to sell an online course that hasn’t been taken yet.
Put together a landing page.
Making a landing page is the first thing you need to do to sell your online course. A landing page is a web page that stands on its own and is used to promote your course and get people to take action. The landing page should look good, be easy to find your way around, and have a clear call-to-action (CTA).
The following things should be on your landing page:
- A headline that makes it clear what your course can do for people.
- A paragraph that gives more information about the course.
- A picture or video that shows off your course
- A list of things or advantages
- Social proof comes in the form of reviews or testimonials.
- A clear call-to-action that encourages people to sign up or find out more
Leverage Social Media
Social media can help you get the word out about your online course in a big way. Start by making profiles on the platforms where your ideal customers spend the most time. For example, if you want to reach professionals, you might want to focus on LinkedIn. If you want to reach people in their 20s and 30s, Instagram and TikTok may be better choices.
Once you’ve made your profiles, start sharing useful content that your audience will find interesting. Share blog posts, videos, and other materials that show your expertise and give your followers something of value. You can reach more people if you use hashtags and join relevant groups.
Give away something for free
By giving away a free resource, you can attract potential customers and grow your email list. Make a free guide, checklist, or template that has something to do with the subject of your course. In exchange for their email addresses, offer it.
Once you have their email addresses, you can send them a series of emails that promote your course and give them more value. The name for this is an email funnel.
Work with other people
Working with people whose target audience is the same as yours can help you reach more people and get the word out about your course. Reach out to influential bloggers, podcasters, or YouTubers in your niche and ask if you can work together.
For example, you could offer to write a guest post for their blog, be a guest on their podcast, or promote their content in exchange for them promoting your course. This is a situation where both groups can grow their audiences.
Use Paid Advertising
Paid advertising can help you reach your ideal students and get the word out about your course. With Google Ads, Facebook Ads, and LinkedIn Ads, you can reach people with specific interests and demographics.
Start by making a budget and figuring out who you want to reach. Then, make an ad that looks good and has a clear call to action. Try out different ads and keep an eye on the results to see what works and what doesn’t.
So, to sum up
It can be hard to sell an online course with no audience, but it’s not impossible. You can promote your course and reach your target audience by making a landing page, using social media, giving away something for free, working with other people, and paying for advertising. Don’t forget to be patient and persistent, and don’t be afraid to try new things. With the right plan, you can sell your online course to a completely new group of people.