So, you’ve invested time and effort into crafting a top-notch online class. The tricky bit is convincing people to purchase it. Promoting an online program may seem tough, but a well-produced sales video is actually a potent tool.
Some research indicates that a whopping 88% of folks involved in video marketing credit video with giving them a good ROI. What better method to spotlight your class and spark enthusiasm among potential participants than an engaging video? That’s why I’m going to reveal a few strategies to make a sales video that will have your target learners ready to spend.
Firstly, some context. I discovered the potential of video promotion some time ago, when I publicized my own program on Thinkific’s blog. The article featured 58 varied strategies to popularise an online class, but it was the combo of text and video that stood out. Let’s delve into how you can leverage this power too.
The secret is to grab viewer attention right off the bat with a compelling beginning. Present an unexpected fact, intriguing query, or audacious statement linked to the problems your program resolves. Like, for a class on time management: “Tired of feeling rushed and wishing for more hours in the day?” Next steps involve exacerbating that problem by illustrating the annoying present your audience grapples without your solution. Rein in the exaggeration, but ensure they really empathise with that struggle.
Then, shift your focus to presenting the change your course can bring about – show them how their situations can improve after applying the lessons you impart. Use descriptive words to portray an image they can strive for. It could be “starting the day with vitality instead of fatigue” or “finding time for oneself minus the guilt.” Designing an Appealing Sales Video for Your Web-Based Course: Attract and Convert
Before pressing the record button, consider your ideal student. Formulate a “perfect student persona” that encompasses their age, objectives, challenges, and way of learning. Adapt your video content to echo their specific necessities and wants.
Underline Your Special Selling Point (SSP):
How is your course different? Study current courses to grasp what’s widely available. Discover your SSP – the distinct benefit you deliver that rivals don’t. Concentrate on the zones you deeply discuss or your inventive teaching style.
- Shape for Success: Keep your audience captivated with a transparent, succinct video structure. Reflect on a 5-step plan:
- Catchy Starter: Pull in viewers with a relatable struggle, unexpected data, or an intriguing inquiry.
- Present Yourself: Name yourself, your know-how, and the course heading in short.
- Showcase the Problem: Dig individual into what issues your ideal student is dealing with and its effect on them.
- Present Your Answer: Talk about how your program provides remedies to these problems and the gains learners can anticipate. Showcase what makes your offering stand out here.
- Next Steps (10 seconds): Guide viewers to the following steps, such as visiting your website, registering ahead of time, or accessing a unique deal.
Illustrations of Captivating Material
Once you’ve adequately defined your ideal student profile, underline what makes your program distinctively beneficial and diverse from the numerous alternatives available. Perhaps your approach offers a refreshing insight that finally resonates. Or maybe you address vital subjects your rivals ignore. Whatever your extra special element is, it’s crucial to showcase it. This distinct selling point will generate the impression “This is exactly the course I was looking for!” In constructing the actual video, aim for simplicity paired with engagement.
Initiate by vividly describing the main issue or difficulty your program can resolve – an instant hook for relatable viewers. Subsequently, stir up excitement about your unique and effective answer. Incorporate defined instances of covered topics, significant benefits, and impressive results expected by learners. Strive to create a visual narrative for your perfect student. Finish with a clear, inspiring prompt to sign up.
Most importantly, allow your real enthusiasm and specialist knowledge to be evident in a sincere manner. Think about including actual learner reviews and success anecdotes for social validation. And keep it brief – audiences’ attention span tends to be short nowadays, so aim for 60-90 seconds. With some well-considered planning and plenty of passion, your promotional video will have your ideal students convinced “This course is a must-have for me!”
Creating Successful Courses
Understand who your ideal learner is. This helps you be clear about who your content is for and their specific needs. Your marketing communication can then be designed to connect with this group effectively.
- Highlight what sets your course apart. This is your unique selling point. What does your course offer that others don’t?
- Work on an impactful course title and summary. Good course names are easy to understand, short, and catchy. They also truly represent what your course is about.
- Begin to compile an email list. This online tool helps maintain a line of communication with those who may be interested in your course, and to promote your course once it’s ready.
- Set up a pre-launch webpage. A dedicated page before your course goes live can generate hype and capture details of interested users. Keep a clear call-to-action, such as subscribing to your mails or registering for the course in advance.
- Market your course on social media. Showcase your course to the world through platforms like Facebook, Twitter, or Instagram. You can also create groups focused on your audience.
- Run advertisements for your course. Places to do so include social media platforms, web search engines, and other online sites.
Improving Your Promotional Video
For a high-performing promotional video for your online course, think about a mix of uniqueness, good placement, and targeted distribution. Start with engaging captions and headers, not just as a last-minute addition, but to welcome a wider audience, including folks with hearing difficulties, and for better SEO. Captions serve a dual purpose – they make your video accessible and easier to find on search engines by learners interested in similar courses.
Next, leverage the power of social media. It’s not just about posting your video; it’s about sharing your passion and the unique value of your course across platforms where your prospective students spend their time. Tailor your message to each platform to resonate with its audience—whether it’s the professional network on LinkedIn, the creative community on Instagram, or the fast-paced Twitter world. Each share is an opportunity to engage with and expand your audience, inviting them into a conversation about their learning goals and how your course meets them.
Finally, embedding your sales video on your course landing page is critical. This isn’t just placement; it’s about creating a seamless journey for your visitors. From the moment they land on your page, your video should be a captivating introduction that guides them through what they’ll learn, the benefits of your course, and a call to action that feels like the natural next step for them in their learning journey. This strategic embedding helps in converting interested visitors into enrolled students by providing them with all the information they need in a dynamic and engaging format.
By focusing on these three key areas—captions and titles for accessibility and SEO, strategic social media promotion, and thoughtful embedding on your course landing page—you create a multifaceted approach that not only optimises your sales video but also enhances your course’s visibility and appeal.
Its easy to create a sales video for your online course
For your sales video, the ending is key. It can turn an interested viewer into a student ready to buy. Make sure to clearly tell the audience about the great results your course can offer. Describe how it can address their issues and help them reach their aims. Share what they can look forward to if they choose your course.
Trust and connection are equally important. Genuine feedback from students can offer powerful proof. Let the viewers know about the others who’ve benefited. Show some scenes of you actually teaching. This shows you know what you’re doing. It helps future students trust in your content. If you have noteworthy accomplishments, brands you’ve worked with, or you are recognised in your field, show that off. This decreases doubt and gives people more reason to trust your course is worth it.
Creating urgency can up the chance of conversions. Give limited time gifts or price cuts to encourage quick sign-ups. If you’re limiting seats, let them know. Be honest – people dislike pushy, fake urgency. At the end, have a simple, clear call-to-action. Tell viewers just what they need to do to sign up. Whether they have to click a button, use a code, or scroll to enrol, make it simple. Share any guarantees or payment plans. This makes the decision easy. With a strong conclusion that explains the benefits and removes worries, your sales video will have the perfect students hitting “enroll”.